Analytics and Conversion Tracking Setup
If nobody knows where calls, forms, bookings, and purchases came from, the marketing meeting is just adults guessing near a laptop.
Why tracking matters
Spend smarter
Know which campaigns, pages, and sources produced real inquiries.
Stop rewarding noise
Likes, impressions, and traffic are not automatically money. Rude but accurate.
Retainers need proof
Monthly work should show what changed, what worked, and what needs fixing next.
What can be set up
- GA4 and Google Tag Manager review or setup.
- Meta Pixel and conversion events.
- Form submission tracking.
- Call click tracking and call-tracking recommendations.
- UTM structure for ads, email, social, and outbound.
- Simple reporting view or monthly scorecard structure.
Best fits
Businesses running ads
Do not spend more before the scoreboard works.
Service businesses with calls/forms
Track the actions that actually create revenue conversations.
Owners tired of vague reports
“Traffic is up” is cute. Did anyone call?
FAQ
Do I need all tools at once?
No. We start with the events that matter: calls, forms, bookings, purchases, or quote requests.
Can you fix broken existing tracking?
Usually, yes. First we audit what is installed, what is firing, and what is lying to everyone.
Is ad spend included?
No. Tracking setup is separate from ad spend and campaign management.
Want the short version?
Pork Pixel will find the leak, tell you what to fix first, and build the page/tracking/funnel when it makes sense. Wild concept: work with a reason.