Alta Moda already had the artistry. Pork Pixel built the digital front door that helped more people find it, trust it, call, and walk through the door.
The challenge
Alta Moda is a luxury hair salon at La Cantera in San Antonio. The work inside the salon was strong; the digital experience needed to carry more of that value before a prospective client ever picked up the phone, clicked Book Now, or walked through the door.
Before Pork Pixel’s work, Alta Moda did not have the same dependable connection between online visibility and walk-in activity. The opportunity was not to make the salon louder. It was to make the right people find it, understand the experience, and have a clear next step.
A website that looks like Alta Moda
We rebuilt Alta Moda’s website around the feeling of the brand: polished, editorial, premium, and unmistakably local. The site presents the salon’s craft, team, services, products, location, and booking path in a way that feels like Alta Moda—not a generic salon template.
Photography that gives the brand somewhere to land
Pork Pixel produced the photography used across the site, giving Alta Moda a visual library of its space, people, and work. Luxury positioning is difficult to communicate with borrowed imagery. The digital experience needed to look as considered as the experience in the chair.
SEO built around how people actually search
We developed and optimized the local search foundation around Alta Moda’s real market: San Antonio, La Cantera, The Rim, luxury hair, women’s haircuts, hair loss treatment, and premium product searches including Oribe and Kérastase.
The work included technical cleanup, on-page optimization, content, service-page targeting, local intent, and continued search visibility improvements. We also began optimizing for AI-powered search surfaces so Alta Moda has a better chance of being cited when people ask modern search tools where to go.
Search visibility became a business asset
For the reporting period August 27, 2025 through June 3, 2026, Alta Moda’s dashboard showed visibility across hundreds of tracked keyword variations:
787
Total keywords tracked in the dashboard.
13
Keywords in the Top 3.
26
Keywords in the Top 10.
- 29 keywords in the Top 20
- 31 keywords in the Top 30
- 31 keywords in the Top 100
- 6,000 organic Google clicks
- 170,900 search impressions
- 3.53% average CTR
- 9.5 average Google position
- 193 backlinks across 128 referring domains
The local searches moving into the money zone
Alta Moda gained first-page visibility across branded, local, and service-intent searches including:
- Alta Moda salon — position 2.3
- Alta Moda salon San Antonio — position 1.7
- Hair salon near me — position 5.9
- Hair salons San Antonio — position 7.7
- Hair salon La Cantera — position 3.0
- Hair salon The Rim — position 2.9
- Luxury hair salon San Antonio — position 5.0
- Best hair salons San Antonio — position 7.9
The result the client actually noticed
That is the outcome Alta Moda’s team reported to us. We are not claiming an unsupported revenue percentage or dollar figure. The proof is the combination of broad local search visibility, stronger calls and walk-in activity reported by the client, and measurable growth in discovery and engagement.
12,300
Reported sessions
28,800
Reported page views
2:56
Average engagement time per session
AI search visibility is becoming part of local discovery
The report tracked 250 AI-search keywords and recorded a 100% AI presence rate, 8 AI citations, a 62.5% Top 3 citation rate, and an average citation position of #3.8.
This is early-stage visibility, not a promise that every AI platform will recommend Alta Moda. It is evidence that the site is becoming more legible to the systems shaping how people discover local businesses.
Why it worked
The website reflects the salon
The digital front door carries the quality of the in-person experience.
The photography makes it tangible
Real images make premium positioning believable.
The SEO connects the pieces
Local intent, service pages, content, and clear next steps work together.
YOUR BUSINESS SHOULD BE EASIER TO FIND, TRUST, AND CHOOSE.
Pork Pixel builds websites, SEO systems, tracking, and revenue paths for businesses that are done paying for marketing that only looks busy.