What Is Pay-Per-Click Advertising?

PPC is an online advertising model in which advertisers can display ads for their goods or services when users – people searching for things online – enter relevant queries into search engines. Advertisers are only charged when a user actually clicks on their ad, hence the name “pay-per-click.” Due to the nature of keywords and the role they play in paid search, pay-per-click advertising can also be referred to as keyword advertising.

Although the basics of pay-per-click advertising are simple, managing a successful paid search account can be anything but. Many advertisers simply cannot devote the time and effort required to stay above the water of developments to Google AdWords. Many are missing valuable opportunities to grow their business through PPC.

Pork Pixel can offer insight into actionable data, including:

• Keywords, including top-performing search terms
• Negative keywords that can save you money
• Conversions
• Ad performance information
• Bid optimization suggestions
• Ad Creation
• Re-marketing
• Video marketing
• Display Advertising and placement

Why PPC is Important to Digital Marketing

Pay per click advertising can generate traffic right away. It’s simple: Spend enough, get top placement, and potential customers will see your business first. If folks are searching for the key phrases on which you bid and you’ve placed a well-written ad, you will get clicks the moment the ad is activated.

PPC advertising is fast: With some systems, such as Google AdWords, you can generate targeted traffic within a few minutes of opening an account.

PPC advertising is also compatible. Organic search engine marketing or other forms of advertising can lag weeks or months behind changing audience behavior, you can adjust most pay per click campaigns in hours or days. That provides unmatched ability to adjust to market conditions and changing customer interests.

PPC can also be a bargain, sometimes you can find keyword ‘niches’ for which the top bid is a fantastic deal. These are longer, highly specific phrases, that not everyone will have taken the time to pursue; “long-tail search terms”. In this case, PPC is a great option because you can generate highly targeted traffic to your site for a fraction of the cost of any other form of paid advertising.

Here is an image of one of our clients.

So let bring that PPC Piggy to market and start generating conversions. Contact us here for a free consultation 👈