How To Measure Your Content Marketing Strategy

How To Measure Your Content Marketing Strategy

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In digital marketing, Influencer Marketing, Search engine optimization, Social Media, social media marketing
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SEMrush share their essential metrics to track if your efforts are producing real results on your social networks.

As the world changes and technology takes over, it’s not news that Digital Marketing trends have been changing the way we market to consumers. With everything becoming more accessible online than ever, companies are jumping into the Digital Marketing world. But are they successfully reaching their target audience?

According to the infographic below provided by SEMrush, when analyzing your piece of content, your metrics should be divided into the following categories:

  • User Behavior
  • Social Media Engagement
  • SEO
  • Revenue

Marketing agencies like ours, not only provide content creation but we are also constantly researching consumers and what makes them engage with brands. With the right types of content and a lead generation strategy customized for your business, you can effectively measure your return on investment (ROI) and ultimately increase your company revenue with just a few simple steps.

User behavior is the biggest indication of success in online marketing. How many people visited your page? Who were they? How long did they stay active? Buyer personas nowadays became more demanding in getting value. The more you know them, the more they will trust your company and your product.

Having an online presence does not necessarily mean having an Instagram account to get followers. Social media engagement is more than just the accumulation of followers across all platforms. It shows you how effectively a company is creating interactions with its customers through likes, mentions, shares, views, comments, subscriptions, etc. making them much more likely to purchase your product or service.

That being said, we can’t forget to mention that in today’s competitive market, SEO marketing strategy is more important than ever! Not only it will improve your brand’s overall online visibility but also increase your organic search with no cost per lead. That means you can have your sales team working on their cold calls while your website sells for itself.

We are a full Marketing agency in San Antonio and if you are new to the content marketing world or if you have questions about your current digital strategies, contact us for a FREE consultation.

 

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