Geo-Farming: The Next Lead Generation Tool No One Is Talking About!

This new tactic is a great tool for your Real Estate business and is becoming popular between advertisers seeking to capture specific people who meet the ideal targeting criteria in multiple geographic areas, through their mobile IP’s.

If you’re in Real Estate, you’re definitely familiar with the term “farming”. In other words, you “farm” a specific area or demographic market and basically plant the seeds of future business while knowing exactly who you are targeting. But while you nurture them, you probably thought a million times if there is a more effective way to reach those prospects rather than door knocking! Yes, that is definitely one thing that almost all successful Real Estate agents have done to develop their business. But what if you can have your farming consistent, fully customized, automated and effective?

Geo-Farming in the digital world is a new concept, a cost-effective marketing solution, and business development tool. With the increase in mobile technology, once the targeted market has entered a defined geographic area, it captures their location and they start receiving digital ads during their stay and even after they have left. It may sound too good to be true… But it really is!

Say you are trying to reach homeowners. You could use their location while at a Home Expo, for example, and blast those people with ads during the event but also after they left the show. You’re no longer advertising for an entire neighborhood where 1 out of 40 homeowners is interested in selling their house. You’re affecting the ones that have been house hunting on new home builders in a specific neighborhood. You can also target those people’s neighbors and extend your message to those who share similar interests. Imagine you enter a mall and you receive coupons to a certain store to enhance your visit experience. Or you pass a fitness center and you receive an invitation to register for a free boot camp class.

The cool thing about it is that Geo-Farming is not only suitable for the Real Estate industry but for all business owners looking for new digital advertising tools. Think about when you’ve Googled an item and later you begin to see ads for similar items across the web and social media platforms. The difference between Geo-Farming and what you have seen nowadays through Internet actions is that a lot of times these online actions did not result in a sale or conversion, but when your target is physically at a specific location they are expressing 100% interest in what they are actually looking for.

It is a step further on consumer market segmentation strategies. You’re not only hitting on the spot with demographics, behaviors & interests but also the location of your target, whether it is a neighborhood, an event, business locations, and even competitor locations. Consumers see ads that are relevant and more engaging, advertisers can reach their true target audience and companies know their marketing efforts are finally converting. In other words, you’re reaching the right person at the right time and place!

This is a great way to sneak up on your competitors. Only $15 CPM. Which means $15 per 1000 Impressions. That’s a steal!  

If you want to learn more about how Geo-Farming can be beneficial to your marketing campaign and get you better leads, contact us for a FREE consultation. See our projects!