Case Study: How Pork Pixel Creative Skyrocketed FLS Auction Inc.’s Reach with a Full-Scale Digital Overhaul

FLS Auction Inc.

When FLS Auction Inc., a Texas-based auction powerhouse since 1985, wanted to hog the spotlight in the digital age, they came to Pork Pixel Creative. Specializing in business liquidation and bankruptcy auctions across industries like construction, oil and gas, real estate, and retail, FLS Auction Inc. needed a marketing strategy that matched their real-world grit. Our mission? Build a sizzling online presence for FLS Auction Inc. that brought their piggy to market—delivering more bidders, bigger sales, and a broader reach. Here’s how we turned their vision into bacon-hot results.

Process the Pig

The Challenge: Bringing FLS Auction Inc. into the Digital Fast Lane.

FLS Auction Inc. had a stellar reputation offline—trusted for fast, efficient auctions and a knack for maximizing asset value. But their online game? It was stuck in the mud. Their old site wasn’t cutting it, lacking the tools to track leads or capture new users. Marketing was sporadic, and they weren’t tapping into the power of social media, PPC, or email to hype their upcoming events. They needed a San Antonio marketing agency (that’s us!) to rebuild their digital pen from the ground up—optimized for FLS Auction Inc.’s unique needs and ready to drive serious growth.

Final Cut (Objectives)

The Solution: A Full-Stack Marketing Makeover for FLS Auction Inc.

We didn’t just tweak a few things—we cleaned the whole hog. Here’s how Pork Pixel Creative transformed FLS Auction Inc.’s digital strategy:

We built FLS Auction Inc. a shiny new digital pen that’s as rugged as their legendary auctions. This site’s no lightweight—it’s fully responsive, easy to navigate, and loaded with bold visuals spotlighting events like the Huge Tank Sale and the San Antonio Construction Company Auction. We hooked it up with Google Tag Manager (GTM) to track every juicy lead—phone calls to (512) 940-0196 and contact form submissions—handing FLS Auction Inc. the reins to see who’s sniffing around and how to rope ‘em in.
Newsletter Sign-Up Form to Herd New Users
To grow their bidder base, we added a newsletter sign-up form on flsauction.com. This little gem collects user contact info so FLS Auction Inc. can market directly to folks hungry for their next auction. It’s a simple way to turn casual visitors into loyal bidders, and it’s already fattening up their prospect list. This strategy grew their list over 3k in 1 year.
Facebook Ads That Fry the Competition
We created a multi-pronged Facebook Ads strategy for FLS Auction Inc., sizzling with precision:
- Prospecting: Targeted ads based on interests and demographic breakdowns (contractors, business owners, 30-55 age range, Austin) to rope in new buyers.
- Remarketing: Hit users who’d visited flsauction.com or engaged with FLS Auction Inc.’s Facebook posts, reminding them of upcoming auction events.
- Custom Targeted Lists & Lookalike Audiences: Built custom lists from their bidder data and created lookalike audiences to find more folks just like their best customers.
  These ads didn’t just get clicks—they drove registrations and bids, putting FLS Auction Inc. in front of the right eyes.

Email Drip Campaigns & Blasts for Upcoming Events
We cooked up email drip campaigns to nurture leads—think welcome sequences for newsletter sign-ups and reminders about auction prep. Then, we blasted out high-energy emails for upcoming events with details on inspection dates and bidding deadlines. These kept FLS Auction Inc.’s audience engaged and ready to bid.
SEO Content for Organic Reach
To boost FLS Auction Inc.’s visibility on Google, we created SEO-optimized content—blog posts, service pages, and auction listings—stuffed with keywords like “FLS Auction Inc,” “Texas auctions,” and “liquidation experts.” This organic reach strategy landed them higher rankings, drawing in bidders searching for their next big buy without spending a dime on ads.

Branding | Reach | ROI

Pork Pixel Creative built us a solid site at flsauction.com that’s easy to use and looks great. They added tracking so we see who’s calling or filling out forms. Their Facebook ads brought in more bidders, emails kept our auctions busy, and the SEO got us on Google. They did a fantastic job—really boosted our business!

Frank Sughrue

Market Results

The Results: FLS Auction Inc. Brings Home the Bacon

This wasn’t just a facelift—it was a full-on digital slaughter. Here’s what FLS Auction Inc. gained:

Lead Surge: Phone calls and contact form submissions spiked 40% within three months, thanks to GTM tracking and a site that converts.
Bidder Growth: Newsletter sign-ups added 500+ new users to their marketing list in the first quarter, ready for email campaigns.
Ad ROI: Facebook Ads delivered a 5x return, with remarketing and lookalike audiences driving 60% more registrations for events like the Killeen Simulcasted Auction.
Event Buzz: Email blasts for upcoming auctions saw open rates of 35% and click-throughs of 12%, packing virtual and live bidding rooms.
Organic Traffic: SEO content boosted flsauction.com’s organic visits by 50%, landing them on page one for “FLS Auction Inc” and related terms.