Pork Pixel Creative

high intent data

Stop Guessing Who Your Buyers Are. We’ll Just Tell You.

Target people actively shopping for what you sell + identify every visitor who hits your site — even the ones who never fill out a form.

Most marketing teams are flying blind, burning budgets on lookalike audiences and cold traffic. High-intent data flips that on its head. We show you exactly who’s researching solutions like yours right now, then capture their full contact details when they visit your site.

Names. Emails. Phone numbers. Income levels. What they searched. What pages they looked at. When they’re ready to buy.

No more guessing. No more wasted spend. Just buyers.

What Is High-Intent Data?

The Difference Between Hoping and Knowing

Setup That Packs a Pork Punch

Traditional targeting focuses on who someone is. High-intent targeting focuses on what they’re doing.

High-intent data reveals who is actively researching, comparing, or preparing to purchase products or services like yours — right now. Instead of guessing based on demographics or job titles, you target accounts and individuals showing real buying signals across the web.

What That Actually Means: When someone repeatedly searches for solutions in your space, visits competitor pricing pages, downloads comparison guides, or spends serious time on industry review sites — we capture those signals. Then we match them to real people and companies you can actually reach.

No more feeding slop to the whole pen; you’re zeroing in on the pigs that are ready to buy.

The result?

Instead of guessing based on demographics or job titles, you target accounts showing real buying signals across the web.

That means:

Shorter sales cycles
Higher conversion rates
Less wasted ad spend
Cleaner, more predictable pipeline growth

Think of it like this: You’re not waiting for buyers to raise their hand. You’re finding them while they’re actively shopping and putting yourself in front of them before your competitors even know they exist.

Why High Intent Data Works

Traditional targeting focuses on who someone is.

High-intent targeting focuses on what they’re doing.

When you align your marketing with real buyer behavior, everything changes.

You Stop:

Chasing cold leads
Burning budget on low-intent traffic
Guessing when prospects are ready

You Start:

Engaging buyers at peak intent
Personalizing messaging with precision
Driving faster, higher-quality conversions

Intent Audience Targeting

What It Does: Identifies and targets people actively researching solutions like yours across 3+ billion monthly research events.

How It Works:

We track search behavior, content consumption, competitor site visits, and review platform activity.
We filter based on recency (past 7–30 days), frequency (serious researchers, not one-off curiosity), and category match (behavior that aligns with what you sell).
We deliver audience files or sync directly to your Facebook Ads Manager every 3 days.

You Get: Fresh audiences of buyers showing active purchase intent — not cold lists from 6 months ago. Use them to target new campaigns, or exclude them from retargeting to stop wasting budget on cold traffic.

Perfect For: Running consistent paid ad campaigns and wanting automated, always-fresh targeting that never goes stale.

Identity Resolution Pixel

What It Does: Turns anonymous website visitors (your “ghost traffic”) into identified contacts with full data profiles.

The Problem It Solves: Right now, 97% of your website traffic is completely anonymous. They show up, look around, and vanish. You have no idea who they were or how to follow up.

How It Works:

We install a tracking pixel on your website.
When someone visits, the pixel cross-references their digital fingerprint against a database of 250+ millionconsumer and B2B profiles.
Within 24–48 hours, you receive a file of everyone we successfully matched (updated monthly).

What You Capture (74 Data Fields):

Contact Info: Name, email, phone number (mobile & landline)
Demographics: Mailing address, age, income level, household size, marital status
Property: Home ownership status & property value
Professional: Education level, occupation, job title, company name, industry, decision-maker status, LinkedIn profile (for B2B)
Consumer Insights: Vehicle ownership, credit range, purchasing power
+ 60 more fields depending on match quality…

Match Rate: With 10,000+ monthly visitors, expect roughly a 30% match rate (~3,000 identified contacts per month). That’s about 36,000 contacts per year that would’ve been lost forever.

Perfect For: Businesses with strong website traffic who want to capture more leads without relying solely on form fills.

The Complete System: Intent + Identity

What happens when you combine both?

Here’s where it gets really good.

The Flow:

Intent audiences put your ads in front of people actively researching solutions like yours.
They click through to your site (because they’re already interested).
Identity pixel captures their contact info the moment they land.
They browse your pricing, case studies, about page — but don’t convert yet (happens all the time).
Now you have their name, email, phone, income, occupation and you know exactly what they looked at.
You retarget them on Facebook with messaging specific to their behavior.
Your sales team reaches out with context: “Hey Sarah, saw you were checking out our enterprise pricing page…”

This isn’t cold calling. It’s informed follow-up with people who already raised their hand.

You’re not chasing strangers. You’re closing warm leads who already know what you do. That’s the unfair advantage.

How Pork Pixel Uses High-Intent Data

We don’t just hand you data — we activate it.

Our approach blends intent signals directly into sales funnel, targeting, and marketing strategy.

Our process:

01

Intent Signal Identification

We identify accounts actively researching keywords, topics, and solutions relevant to your offer.

02 Audience Matching & Identity Resolution

We connect anonymous intent signals to real decision-makers and buying committees.

03 Campaign Activation

We can deploy high-intent audiences across Meta, Google, LinkedIn, and programmatic placements.

04 Message Alignment

Ads and landing pages are matched to where buyers are in the decision process — not generic awareness fluff.

05 Continuous Optimization

Intent data updates in near real time, allowing campaigns to adapt as buyer behavior changes.

Real Results

What Happens When You Target Buyers, Not Guesses

Case Study 1: Luxury Real Estate – $5M+ Properties (Dec 2024)

One of our clients sells homes over $5 million. Here’s what happened when they switched from broad demographic targeting to intent-driven audiences:

Campaign Performance:

$108.46 per qualified lead (industry average: $200–$400)
2.87% click-through rate (industry average: 0.5–0.8%)
10 website leads from just $1,084.59 in ad spend
19,823 impressions reaching verified high-net-worth prospects

The Difference: Traditional luxury marketing casts a wide net, hoping to snag someone with $5M to spend. Intent data put this client directly in front of people actively comparing luxury markets, researching high-end neighborhoods, and visiting competitor listings.

When you’re selling multi-million dollar properties, you can’t afford to waste impressions on Zillow browsers. You need buyers who are actually shopping.

Case Study 2: Water Transfer Equipment Auction – High-Value Industrial Assets (Dec 2024)

A specialized industrial auction company needed to drive qualified bidders for a major water transfer equipment sale. Using intent-driven audience targeting across multiple segments, here’s what we delivered:

Campaign Overview:

5 targeted audience segments (Oilfield buyers, SIC code segments, frac equipment interest, remarketing, and proprietary lists)
15,913 total landing page views across campaigns
$0.10 average CPC (exceptionally low for B2B)
7.4% average CTR (B2B industry average: 0.5–1.5%)

Individual Campaign Performance:

FLS Proprietary List:

– 5,884 landing page views

– $0.07 cost per view

– 8.60% CTR

– 72,610 impressions (reaching 56,884 unique buyers)
SIC Code Targeting:

– 5,350 landing page views

– $0.09 cost per view

– 8.47% CTR

– 71,411 impressions (reaching 52,587 potential bidders)
Frac Equipment List:

– 1,433 landing page views

– $0.14 cost per view

– 6.89% CTR

– 23,286 impressions (reaching 18,364 qualified buyers)
Oilfield Buyers:

– 613 landing page views

– $0.12 cost per view

– 7.98% CTR

– 9,175 impressions (reaching 7,642 targeted prospects)
Remarketing:

– 1,627 landing page views

– $0.14 cost per view

– 5.08% CTR

– 34,691 impressions (high engagement frequency, 2.62 avg per user)

The Impact: Traditional B2B industrial campaigns often struggle to break 1% CTR and pay $2–$5 per click. By using intent-driven segments and proprietary buyer lists, we delivered:

7–17× higher CTR than industry benchmarks
80–95% lower cost per click than typical industrial campaigns
Over 150,000 qualified impressions to verified buyers in the industrial equipment space

When you’re auctioning high-value assets, every qualified eyeball matters. Intent data ensured only serious buyers saw the ads — no budget wasted on casual browsers.

How We Activate High-Intent Data

We Don’t Just Hand You Spreadsheets — We Build Revenue Systems

Plenty of companies sell data. Very few know how to turn that data into revenue.

Pork Pixel sits at the intersection of performance marketing, data strategy, and conversion optimization. We don’t chase impressions. We don’t sell hype. We build systems that convert intent into pipeline.

Our Process:

Intent Signal Identification – We identify accounts and individuals actively researching the keywords, topics, and solutions relevant to your offer. Not just anyone in your target demo — people showing actual buying behavior.
Audience Matching & Identity Resolution – We connect anonymous intent signals to real decision-makers and buying committees. For B2B, that means company names, job titles, LinkedIn profiles. For high-ticket consumer, that means income, home ownership, purchasing power, etc.
Campaign Activation – We deploy high-intent audiences across Meta (Facebook/Instagram), Google, LinkedIn, and programmatic ad placements. (Or we can deliver the audience files for your team to upload — your choice.)
Message Alignment – Ads and landing pages are tailored to where buyers are in their decision process. Someone deep in comparison mode sees different messaging than someone just discovering your category.
Continuous Optimization – Intent data updates in near real-time (every 3 days for syncing), allowing campaigns to adapt as buyer behavior changes. You’re always targeting current signals, not stale data.

What You Can Do With High-Intent Data

High-Intent Data Powers Your Entire Revenue Engine

This isn’t just for one ad campaign — it transforms how you attract, engage, and convert customers across the board.

Common Use Cases:

B2B Lead Generation: Stop cold calling. Start with warm lists of companies actively researching the solutions you sell.
Account-Based Marketing (ABM): Know which target accounts are in-market before you launch campaigns. Focus your budget on accounts showing actual intent.
Sales Enablement & Warm Outreach: Arm your team with names, contact info, and behavioral context. “Saw you were comparing X vs. Y last week…” beats “Just checking in.”
Retargeting & Pipeline Acceleration: Don’t retarget every person who clicked an ad once. Focus your retargeting dollars on people with demonstrated purchase intent and higher propensity to buy.
Competitive Conquesting: Identify people actively comparing you and your competitors, then show them exactly why you’re the better choice.
Demand Capture for New Launches: Launching a new product or entering a new market? Find people already searching for solutions like yours before they even know about you.

If someone is actively looking — you’ll be there.

Who This Is Best For

This Works When Sales Cycles Matter and Quality Beats Volume

Ideal For:

✅ B2B companies with complex, multi-step sales processes
✅ SaaS platforms with multi-touch buyer journeys
✅ Professional services (agencies, consultants, advisors)
✅ High-ticket local services (e.g. $3K+ projects in home improvement, solar, real estate)
✅ Sales-driven organizations where every lead truly matters

If you’re in a space where buyers do their homework before purchasing — and closing just one extra deal a month pays for the entire service — this is for you.

If you’re not sure, book a call. We’ll tell you straight whether this makes sense for your business or not. No hogwash.

Flexible Options for Every Business

Start Small or Go All-In — You Choose

We offer three ways to tap into high-intent buyer data, plus an ultimate combo that brings it all together.

Option 1: One-Time Data List – Perfect for a test run or one-off campaign. Get a custom intent audience file with up to 10,000 qualified contacts. You own the data. Use it however you want. No recurring fees or commitments.

Option 2: Intent Audience Sync – Perfect for ongoing campaigns. We automatically sync fresh intent audiences to your Facebook Ads account every 3 days. No manual uploads. No stale audiences. Your targeting stays as fresh as the latest buyer signals.

Option 3: Identity Resolution Pixel – Perfect for high-traffic sites. Turn anonymous visitors into named contacts (with 70+ data points captured). Build your marketing database while you sleep.

The Complete System: Intent + Identity – The ultimate setup for companies ready to dominate. Target active buyers with Intent and capture their identity when they hit your site. Every month you’re adding thousands of qualified contacts to your pipeline while running smarter ad campaigns to new prospects.

Not sure which option fits? We’ll walk you through it. Book a strategy call and we’ll recommend what makes sense for your needs.

Ready to Stop Hunting and Start Harvesting?

If you’re tired of cold leads, bloated funnels, and unpredictable results, it’s time to change the game.

Book a 20-minute strategy call and we’ll show you:

What high-intent signals look like in your industry
Whether your current targeting is leaving money on the table
Which service option makes sense for your business (one-time list, ongoing sync, identity pixel, or the whole hog combo)
Sample data from businesses similar to yours

No pitch. No pressure. Just a straight look at whether this makes sense for your pen.

Why Pork Pixel?

Texas Roots. Enterprise Data. Zero B.S.

We’re not a software startup or a data broker. We’re a Texas-born marketing agency that just happens to have access to enterprise-grade buyer intent data and identity resolution tech — and we know how to turn it into revenue.

What Makes Us Different:

Data + Activation (not just spreadsheets) – We don’t just hand you a list and ride off into the sunset. We help you build and run campaigns that convert that data into customers.
Intent-First Targeting (not demographics) – We focus on what people are doing, not just who they are. Actual behavior beats assumptions and broad demographics every time.
Paid Media Expertise Baked In – We’ve managed millions in ad spend for clients from San Antonio to Scottsdale. We know how to squeeze every drop of ROI out of a campaign.
Built for Speed, Scale, and ROI – No enterprise complexity. No 6-month onboarding. You can be up and running in days, adjusting in real-time, and scaling as you see results.
No Guesswork. No Fluff. No Wasted Spend. – We’re farm-raised in Texas. We don’t do hogwash. Just results.

From helping Machinery Auctioneers haul in over $250M a year to driving leads for Austin RV shops and luxury realtors — we know how to bring your piggy to market and make it shine.

Common Questions About High-Intent Data

How is this different from Facebook’s lookalike audiences?

Lookalike targeting finds people who resemble your customers — similar demographics and interests. Intent data finds people who are actively behaving like buyers right now — searching, comparing, researching solutions. One is a guess based on who they are. The other is a signal based on what they’re doing.

Where does this data come from?

We partner with enterprise data providers who track billions of search and browsing events across the web (all legally and compliantly). Think of it like how Google knows what you’re interested in — but focused specifically on B2B buying signals and high-intent consumer behavior. For the identity pixel, we match anonymous visitors against public and opt-in databases (over 250 million profiles).

Is this legal and privacy-compliant?

Yes. We only use legally compliant, consent-based data sources. Everything is fully compliant with GDPR, CCPA, and all relevant privacy laws. The pixel identifies visitors by matching to existing databases — similar to how a reverse phone lookup works. No shady stuff.

How current is the intent data?

It’s essentially real-time. Intent signals are captured as they happen. For one-time lists, the data spans the last 30 days of activity. For the ongoing sync service, audiences refresh every 3 days. You’re always targeting recent buying behavior, not months-old clicks.

What’s the match rate for identity resolution?

With sufficient traffic (10,000+ visitors/month), around 30% of anonymous visitors can be identified (about 3,000 contacts for every 10k visitors). Match rates vary by traffic source — paid ads and email traffic tend to match higher than, say, organic social traffic. The more qualified your visitors, the better the match rate will be.

Do I need both services, or can I start with just one?

You can absolutely start with one. Intent audience targeting is best if you want to immediately improve your ad targeting and reach in-market buyers. Identity resolution is best if you’re already getting solid traffic but not capturing enough leads from it. The combo is powerful because you’re targeting smarter and capturing more leads — but it’s not mandatory by any means.

What if my industry isn’t trackable with intent data?

We’ll let you know upfront if it’s not a fit. Most B2B industries and high-consideration consumer markets have clear intent signals online. But if your target market truly doesn’t leave a trail of research behavior, we won’t take your money just for the sake of it. We don’t force square pegs into round holes.

How long before I see results?

Most clients start seeing improvements within about 60 days. Intent-driven campaigns tend to ramp up as the data keeps optimizing — the longer you run them, the better they get. With identity resolution, you’ll start capturing contact data immediately, and that database becomes more valuable week after week.

Can I use this data in my CRM?

Absolutely. We provide all data in CSV files that are ready to upload into any CRM or email platform. (For the intent sync service, the audiences live in your Facebook Ads Manager, but you can export those lists as needed.) Identity resolution contacts come as monthly CSV files you can plug right into your sales and marketing systems.

High-Intent Data gives you the unfair advantage. Let’s build a smarter way to grow.

We also serve San Antonio, Austin, Dallas, Houston, Corpus Christie and Surrounding Areas.

Phone Number

(830) 581-9111

Email

info@porkpixel.com

Address

Oink Oink farm in Texas

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